Social marketing is not dead, it’s just been tweaked a little causing major concerns with those using it in their Internet marketing strategies. Social networks, like Facebook and Twitter, are constantly changing their algorithms for feed displays and the latest changes show that organic reach on these sites may be down to 6.15 percent or lower, in some instances. Employers are turning to their employees to help get the word out, and for good reason.
What’s the First Thing People Do When They Get Hired?
If you were the person that just landed an entry level job, odds are the first thing you did was announce the good news on Facebook, Google+, or Twitter. There’s just no getting around how much impact an employee has now when it comes to connecting with others online, and now companies want to use that exposure to help promote their brands.
Mining Employees as Social Marketers
It’s a delicate dance that will still need to be refined as employers figure out what to allow employees to say and not to say online. In the meantime, some sure-fire winners are:
New Grad Job Postings - Get the word out via your employees by offering them a referral bonus.
Press Releases - Help them toot your own horn by disseminating easily shared press releases company-wide.
Promote Your Apps In-House - This will help you get a wider exposure both in your company and outside, too.
Online Content - If your employees are encourage to like your business page or profile, they can help share content that you publish on this feed as well. They can even give it a “thumbs up.”