We've got another great guest post by Ryan Jenkins of Next Generation Catalyst for you today. Ever realize the connection between game design and retention rates? Let us know what you think!
It’s no secret that Millennials are hitting the “restart” button on their careers at shorter intervals than ever before. 91% of Millennials expect to stay in a job less than 3 years. The below should help you avoid the $15,000 to $25,000 price tag of replacing Millennial employees.
Have you ever thought to harness the power of gaming to retain your Millennial workers? Wikipedia defines gamification as the use of game design techniques and mechanics in a non-game context to solve problems and engage users. The key word in there is…ENGAGE! And what’s more engaging than video games? According to Millennials, nothing. Understand and play (pun intended) to Millennial’s hard-wired gaming needs to effectively retain them as employees in the workplace.
Having a hard time grasping the magnitude of gaming? These 12 Startling Gamification Statistics should give you some perspective.
The 5Cs Of Gamification To Retain Millennial Workers:
Customize: Millennials want their career path to be unique to their strengths and desires. Much like customizing their own avatar (game character) with unique abilities, traits and appearances. They also thrive under the options to choose specific missions and try different game tracks or story-lines. Play to that need for customization and give them options for growth.
Control: Millennials want ownership of their positions and tasks. They are used to a controller in hand, moving their avatar wherever they desire and having control over the avatar’s decisions and the ultimate outcome of the mission. Give them responsibility over their tasks.
Cultivate: One of the Millennials greatest desires is to acquire transferable life skills. In the gaming world, they have the option to enter tutorials where they can hone the strengths of their avatar or gain new traits that will assist in accomplishing the mission. Communicate what is expected of them and then highlight where they can go to advance themselves to do the task better and faster.
Collaborate: Millennials learn better and quicker in teams. They don’t think twice about playing games with or against others online, and then once they become victorious, they’ll post the score on Facebook. Embrace this new sense of sharing and collaborating that surrounds gaming and social networks and use it to foster competition and innovation among your team.
Consequence (aka cause): Millennials desire that epic win. They want to have an impact, today! They struggle from level to level and puzzle to puzzle for the ultimate goal of rescuing the princess by prevailing over the final boss (which was Bowser for us old-school Millennials) and saving the world. Communicate “the why” so they know who and what they are playing for so that they can throw their heart fully into their work.
I urge you to leverage the 5Cs to empower your Millennials to new levels of purpose, production and passion. They will be grateful for it. And as for your competition’s likelihood of wooing away your top young workers, it’s…
Question: How will gamification shape your leadership and work culture?
Hope you enjoyed the article. Here's a link to the original.
Want to learn what other ways you can connect to Millennials through technology? Contact us to find out about FirstJob.com’s Ambassador outreach program that connects peers to peers and employers to job seekers.
Ryan Jenkins is an internationally recognized Millennial keynote speaker and author. He helps organizations and leaders gain clarity around the Millennial generation so that they can effectively lead, communicate, and brand in tomorrow’s multi-generational marketplace. Ryan runs a blog and podcast at ryan-jenkins.com where he inspires audiences with practical next generation leadership, communication, branding, and productivity advice.