If you’re chasing good talent and they’re running away, there’s only a small number of possibilities as to what could be wrong, and none of them are good news. It could be that your job offers are not competitive with other employers. Or, it could be that you are late to the game and the talent has already taken another job. It could also be your company’s online reputation has been besmirched.
How Competitive Are You?
The same way you expect your job candidates to be at the top of their game, they expect your company to be on the ball too. To make connections early, and beat out the competition, you can offer internships even before an individual obtains their degree. If they're any good hire them full-time afterwards. Make sure your permanent offer is competitive in the marketplace too.
Sell Your Company’s Best Features
Offer great perks, other than salary, and advertise them in your job posting, like: Flexibility, good working environment, and a cause they'll love. Flexibility can mean the ability to work part-time from home. If it is a Millennial workforce you desire, they prefer open spaces and co-working closely with teammates. Finally, life meaning can be achieved via the type of work mission or by extracurricular activities that your company supports.
Check Your Online Reputation
When was the last time you Google’d yourself? Check out what people are saying about you online on search engines, social media and review sites like Glassdoor.com. If your online reputation has been sullied, odds are you’ll need to clean it up to attract the best talent that knows enough to look at your company online, the same way you verify their resume.
One way to get your company noticed early is to get pricing for advertising on job boards, like FirstJob.com, that offer new grad jobs and internships exclusively. Sign up to make those connections today.