A good job ad contains certain commonalities, like a job description and basic company information. However, beyond that, how do you get the right people to respond to your ad? First, they have to see it. Then, they have to get excited about the entry level job opportunity. Finally, it has to be easy to bid on.
1. Post Your Ad Where It Will Be Noticed
It may seem like a no-brainer, but posting in the newspaper is not likely to get the same response as posting in an online job board. You can also leverage a particular audience, if you are targeting a specific demographic. For instance, FirstJob.com is an ideal platform to connect with Millennials who are in the job market so posting there will get you noticed by this cohort more. Also, if your job title is bland or non-descriptive, you will lose people before they’ve had a chance to click into the description. Make sure it stands out and commands attention.
2. Describe the Company in Appealing Terms
So many fresh graduate job descriptions are just about the task, with a link back towards the company website. The problem with this approach is that the person has to be interested enough in the job to click the link. Instead, add what’s make your company a sought-after environment for your ideal candidate by including things like location, networking opportunities, and the social causes the company is involved in. Describe tasks not as requirements that eliminate candidates, but as potential learning experiences and activities that the job candidate can partake of when working in the company.
3. Make the Initial Application Easy
Top level candidates have a lot of different opportunities, and if fresh grad jobs are the hardest to just apply to, they might go elsewhere. Make sure to ask them to apply and make it easier with simple directions.
Take a look at how other employers are creating enticing job postings on FirstJob.com and register today to do the same.