Employers don’t do it on purpose, but it happens: The entry level job posting scares away the very candidates they’re seeking to attract. Here is a list of some tactics that tend to backfire when you least expect it.
Humor that’s Not Funny - Humor has to be right on target for it to work in a job description. Otherwise, it tends to offend people who don’t find the ad funny at all. Humor is best left to the comic strip section of the local newspaper than in your job description.
Too Many Demands Upfront - The requirements of a job description are important to list, but if you make them strict requirements, you’re likely to get fewer and fewer people applying for the job. You can fix that by breaking the list up into “must haves” and “would prefer” descriptions. Keep the lists short and on target for exactly what you need in a candidate. Check out sample job postings at FirstJob.com.
Commandeering Tone - You may pride yourself on your exact grammar and spelling, but insisting that a single typo will put the resume in the trash sends a clear message: You would be a difficult boss to work with even if they got the job. Unless you’re Meryl Streep and offering a job in in the fashion industry, it’s likely to turn people off. Seek a professional tone, always focusing on the positive.
Using Too Much Street Language - Advertisements seeking “ninjas” of any type are out. They come off as inauthentic and a bit cheesy. Certainly, don’t add these types of qualifiers to the job title. No one wants to hand over a business card at a conference with a title like “Head Honcho of Buzz Perception.”
Want to learn the best way to write a job posting that attracts younger fresh grad job candidates without scaring them away? Contact FirstJob.com to get started.
Sean Little is the VP of Marketing for FirstJob.com. FirstJob matches current students and recent college graduates with internships and quality career opportunities. Sean also runs FirstJob’s campus ambassador program at campuses across the country, helping students learn marketing topics while connecting them with top brands and job opportunities.