Today's blog comes from Ashley McDonnell at Fundamentum, a company whose mission we deeply believe in as it is important to job seekers everywhere. Fundamentum's mission is to transform people into protagonists. Fundamentum helps you to start your effective job search with personalized curriculum and WebClasses. Through their curriculum program, over 80% of full-time job seekers have found jobs. Get expert help today at fundamentum.com
When you think of Apple, what comes to mind? Most likely it’s the company’s sleek products, like the iPhone, iPod, and Macbook Air (perhaps the delicious fruit pops up, too). Behind each of these products lies Apple’s brand proposition: “Think different.” Apple’s products have revolutionized the way we consume music and make us think differently about computing software and hardware.
As a job seeker, you, too, should have a brand promise: a personal brand. Your brand is a statement that explains not just who you are, but how you stand out from others in your field. Take McDonald’s and Burger King: They both sell cheap, fast, greasy burgers with fries, but they construct different representations of themselves. McDonald’s tagline, “I’m lovin’ it,” promises food you love to eat despite the health risks. Burger King’s most iconic tagline, “Have it your way,” says you dictate what you want, like the king that you are, and the company will deliver. (In another food-related example, even apple, the fruit, has a slogan to set it apart from the other fruit: “An apple a day keeps the doctor away.”)
Market yourself as if you’re one of these companies (if corporations are people, people are also corporations, right?). Highlight what makes you, a college graduate with a newly printed bachelor’s degree, different from your fellow graduates with the same degree. It’s the difference between saying, “I’m Jessica, and I’m a recent graduate of UC Berkeley with a degree in English,” and “I’m Jessica, and I love refining rough drafts of riveting stories.”
Your personal brand should be catchy, pithy, and most of all, authentic and truthful.