Taking time to research the company you are applying to is one of the most overlooked interview tips that can help you right from the start. If you have been called back for an interview, make sure you take the time to research the company behind the job you’re applying for.
Researching the company can prove to be incredibly beneficial for you. If you’ve ever been to an interview before, especially at a high-status or prominent organization, you have probably been asked what you know about the company.
The reason for this is simply because you were expected to do your research prior to the call. It’s hard enough as it is to land an interview, so once you’ve nailed this part of the process, you want to make sure you put your best foot forward. This includes researching the company you are interviewing with and applying any relevant job search tips you learn.
This will show the company that you are truly interested in the job you’re applying for and you’ll be making a good first impression right away. There are a variety of ways you can start researching the company, and you can get a head start by incorporating some of these tips.
Perform a Quick Google Search
This will provide you with plenty of information about the company, including access to their company website, LinkedIn profile, Facebook page, and other relevant info. You can often find reviews of the company from customers as well as former employees as well. The reviews by former employees may make you think twice about whether you want to move forward with the interview or re-evaluate your options, but keep in mind that some of these reviews may be biased.
Access the Company Website
You can look for previous press releases that the company has sent out as well as annual market reports online. Take the time to also search for biography pages – or other relevant information pages – that may provide you with a little insight into the background of the hiring manager or the person with whom you will be interviewing. You should also research application tips before you formally fill out any applications.
Access Trade Journals
Dig deeper into the company and learn more about the industry by researching its competitors. Find business publications online and search trade journals to access industry-specific information. This will provide insight into new products the company is offering as well as information on how the industry in general is reacting to the organization. Also take note if the company has done anything of note in the recent past; acquisitions, a noteworthy day on the market, or awards are all worthy of a mention.
Always Review the Job Description
By thoroughly reviewing the job description and objective, you will find a number of answers to your questions. You will learn what the hiring manager expects of you once you have been hired. This allows you to match your skills and past experience to the expectations of the company and the role that you are hoping to fill.
By putting these job search tips to good use, you will walk into your interview feeling prepared, confident, and relaxed. The person who is interviewing you will be able to tell that you have done your homework, and this can certainly work in your favor.